Rick Dawson
Founder, KarvedUp
Meet the Founder
Built from both sides of coaching.
Rick Dawson built KarvedUp at the intersection of hands-on fitness coaching and complex technology—because a person's training, nutrition, and accountability should work as one connected system.
Built by a Natural Competitor.
“I built KarvedUp because staying consistent shouldn't mean managing a stack of disconnected apps. Training, nutrition, groceries, and accountability should work together—and adapt when real life gets in the way.”
Certification
NASM Certified Personal Trainer
Coaching
Coaching clients since 2020
Technology
15 years in engineering and product
Product Experience
AI, livestreaming, and radar systems
Early coaching result
“I was on a fitness journey with no destination in mind other than weight loss, and getting inconsistent results. Once I started using what KarvedUp gave me, I set more aggressive goals — and before I knew it I was competing in shows I never would have considered. I kept the weight off, built muscle, and ultimately won an OCB Pro Card.”
Individual results vary.
Experience
Real coaching, translated into a better system.
Rick is an NASM Certified Personal Trainer and Brazilian Jiu-Jitsu brown belt who has been coaching clients since 2020—ranging from competitive natural physique athletes to everyday adults working toward sustainable fat loss.
His coaching experience includes guiding natural bodybuilders through contest preparation and helping athletes earn professional status. Just as importantly, it includes adapting plans for people balancing training with work, family, and the rest of real life.
Across a 15-year technology career, Rick has worked as both an engineer and product manager on:
- Livestreaming solutions for major film studios
- AI systems
- Radar-based vehicle safety technology
Founder-led Product
The coaching and the technology share one standard.
Rick personally shapes KarvedUp's strength programming and progression logic, nutrition workflows, check-in and weekly adjustment experience, AI behavior, and product architecture.
Clear about what KarvedUp is
KarvedUp provides AI-driven coaching tools—not a live human trainer, medical provider, or registered dietitian. Its AI coach works inside structured product systems designed to keep training, meals, progress, and weekly decisions connected.
One connected plan for the week you actually live.
Explore how KarvedUp brings progressive training, practical nutrition, groceries, and accountability together.